Market Entry Strategy
Entry plans for Southern European and African markets, plus access to institutional investment channels in the United States. From analysis to the first deal closed on the ground.
Why market entries fail
The home-market model is copied across
What works in Spain does not transfer untranslated to Italy, France or Greece: permitting, market design and players are all different.
The local partner is chosen by availability
The first contact who replies is rarely the best partner. A poor local partner costs two years.
The administrative timetable is underestimated
Real permitting timelines, not theoretical ones, determine whether the business plan holds.
What we do
From the market report through to operational support during the first months on the ground.
Market report
Regulatory framework, generation mix and pipeline, prices and PPA references, relevant players and real barriers to entry.
Full entry plan
Thesis, business model, corporate structure, origination plan, target partners and a twenty-four-month roadmap.
Local partner search
Mapping and screening of developers, EPCs and landowners, with confidential approaches and a profile per candidate.
Regulatory deep dive
Analysis of a specific market's administrative process: milestones, real timelines, bottlenecks and mitigation.
Access to institutional capital
Preparation of the investment narrative and structured approach to institutional investors in the United States.
Africa Desk
Origination and structuring in Southern Africa: local counterparty, offtaker, country risk and multilateral financing fit.
Expert panel
Recurring participation as an external advisor on a committee or board, with a briefing pack and follow-up note.
Markets we cover
Southern Europe, Africa and US investment channels, plus growth markets where demand is outpacing infrastructure.
Home market: permitting, PPA and M&A.
Agrivoltaics, auctions and corporate demand.
CRE tenders and long-term contracts.
Hybridisation, storage and curtailment.
C&I, off-grid and risk-covered structures.
Access to institutional investment channels.
High-growth emerging markets across LatAm, the Middle East and Southeast Asia: opportunity screening, country risk and entry route.
What you get
- A plan with decisions made, not a report with options left open.
- A shortlist of partners or targets with contact already established.
- A realistic administrative timetable, tested against market practice.
- Presence on the ground during the first conversations.
Who it's for
Expanding developers
Looking to replicate their model in a new Southern European market.
International investors
Seeking Iberian or African exposure and needing local judgement.
African platforms
That need structure, counterparties and access to international capital.
How we work
Intro meeting
Thirty minutes to understand the asset, the timeline and the decision at hand. No cost.
Scope and proposal
A closed proposal with deliverable, timeline and fees defined. No ambiguity about what is in and what is out.
Execution
Direct work with Álvaro de Simón, not a junior team. Weekly checkpoint.
Delivery and decision
A deliverable with an explicit recommendation, plus a presentation session to your board or committee.
Other services
Shall we talk about your next project?
Book a thirty-minute ASB Intro Meeting. You leave it with a concrete recommendation, whether or not we work together.
ASB Intro Meeting